Your Business Should Be Making More Money. I'll Show You Exactly Where.
I analyze your pricing, margins, customer mix and retention data to uncover the profit you're leaving on the table — then rank what to fix first.
First, find the profit. Then, scale what works.
Free 30-minute call with Tirth. No sales team. If the Audit isn't a fit, I'll tell you.
Founder, Sharp Value Strategist
Professional Experience Across
Commercial experience includes: pricing strategy across ~400 fuel & convenience retail sites · customer & segment analysis at Superior Propane · MBA (UBC) · Copenhagen Business School · IE Business School
Annual profit opportunity identified
Realized within 2 months
"The audit identified $340K in annual profit opportunity through customer segmentation. Within two months, we had already realized roughly $190K. We'd been focused almost entirely on one customer type — the analysis uncovered an overlooked segment that has since become one of our biggest growth categories."
Owner, $8M Distribution Business · Verified client result
You know there's more money in this business. You just can't see where.
You've done the hard part
- ✓ Real customers and real revenue
- ✓ Years of operating history
- ✓ More data than you know what to do with
But
- ✗ Profit isn't growing the way revenue does
- ✗ Prices haven't moved, even though your costs did
- ✗ Every fix feels like a guess — because nobody knows which problem is the expensive one
Six months spent fixing the wrong problem costs more than any diagnosis ever will.
More Growth Doesn't Fix a Leak. It Makes the Leak Bigger.
Know Where the Money Is. Know What to Fix First.
In 2–4 weeks, I audit the numbers driving your business — pricing, margins, retention and offers — and hand you a ranked roadmap of your biggest profit opportunities.
Find where money is leaking
It's usually not where it's loudest.
Put a dollar value on it
Every meaningful opportunity gets priced, so priorities reflect economic impact — not opinion.
Rank by impact and effort
Rank everything by impact, confidence and effort. Monday morning's focus is obvious.
- → A clear, objective diagnosis of your business economics.
- → An opportunity map with dollar figures attached where the evidence supports them.
- → A ranked execution roadmap: what to fix first, second and third.
- → The financial reasoning behind every move, written in plain English.
Real Owners. Real Numbers.
"The audit identified $340K in annual profit opportunity through customer segmentation. Within two months, we had already realized roughly $190K — the analysis uncovered an overlooked segment that has since become one of our biggest growth categories."
"We had never really had a pricing strategy. After restructuring pricing across our accounts, we added roughly $11K a month in margin — and didn't lose a single account. More importantly, we finally had the confidence to make pricing decisions properly."
Upsell and customer LTV improvement identified across 2 locations. The owner/president was surprised by how much more value could be created for existing customers.
Quote pending client approvalStrategy redirected attention toward offers, customer journey and retention instead of continued ad spend. The business retained more clients and improved organic growth.
Quote pending client approvalBusiness had 14 competing priorities. Analysis identified the top 3 — those priorities generated approximately 10× the advisory fees over 7 months.
Quote pending client approvalA Fixed Price. A Fixed Scope. No Surprises.
2–4 weeks · fixed scope · fixed fee. You know the price and scope before we start.
3× OPPORTUNITY GUARANTEE
If I can't identify at least 3× the Audit fee in quantified profit opportunities supported by your data, I'll refund the Audit fee.
Before we start, I'll also tell you if I don't believe enough opportunity exists to justify the engagement.
Free 30-minute call with Tirth. No sales team. If the Audit isn't a fit, I'll tell you.
Small Gaps. Serious Money.
A 2% pricing gap on $5M in sales is roughly $100K a year. That's what makes small commercial problems dangerous: they rarely look dramatic day to day. They simply compound.
15% revenue churn on a $5M business means $750K has to be replaced before the business grows at all.
A customer who costs more to serve than they contribute doesn't become better because you acquire ten more like them.
These aren't claims about your business. They're examples of how quickly small gaps become meaningful dollars. The Audit determines which gaps actually exist in your business, what they're worth, and which one deserves attention first.
Profit Rarely Leaks in One Place.
Pricing can look fine while margins shrink. Sales can grow while the wrong customers multiply. So the Audit looks at the whole machine — because the loudest problem is rarely the most expensive one.
Pricing
When did you last raise prices? If your costs moved and your prices didn't, that gap grows every month.
Margins
Revenue up but margins down means you're buying work, not profit.
Customer Mix
Your biggest customers aren't always your best ones. Some may be costing you money.
Retention
Winning new customers can hide how many you're losing out the back door.
Offers & Packaging
One price for everyone leaves money behind with every customer who would have paid more.
Your Data
Your data should help decide what happens next — not simply explain what already happened.
Not an Agency. Not a Coach. Not a 200-Page Deck.
A MARKETING AGENCY
Sells you their tactic — before anyone proves that's your real problem.
A BIG CONSULTING FIRM
Often means a larger engagement, more meetings and a deliverable that can be difficult to turn into action.
AN AI CHATBOT
Can give you generic advice in seconds — but it hasn't seen your numbers, can't tell a $400K opportunity from a worthless one, and isn't accountable for the answer.
SVS
I sell you an answer: where the money is, what it's worth, and what to fix first. In weeks. At a fixed price.
And sometimes the answer is "your marketing really is the problem — go spend on it." You'll know instead of guessing.
You Know the Business. I'll Show You What the Numbers Are Hiding.
Most owners I talk to aren't short on effort or ideas. They're short on certainty — about which idea is actually worth the most. That's the gap I fill.
I'm Tirth Patel. I've spent my career making pricing decisions with real money on the line — including pricing across roughly 400 fuel and convenience retail locations, customer and segment analysis at Superior Propane, plus business and investment analysis. I hold an MBA from UBC, with further study at Copenhagen Business School and IE Business School.
That career taught me how to take messy numbers and find the decision inside them.
You bring the history and the customer knowledge. I bring an outside set of eyes — with no favorite department and no tactic to sell you.
Bring the messy spreadsheets.
BOOK A CALL →Common Questions. Straight Answers.
Have more questions? Book a call.
Established, founder-led businesses — typically $1M–$15M in annual revenue — with real customers, pricing history and enough complexity that the next move is no longer obvious from gut feel alone.
A diagnosis of your biggest opportunities, dollar figures where the evidence supports them, a ranked roadmap, and the reasoning behind every recommendation — in plain English.
Audits start at $5,000 USD and typically run 2–4 weeks. Fixed price, fixed scope, agreed before work begins. Deeper strategy work, if warranted, is scoped separately afterward.
Before I accept the engagement, I look for enough complexity and economic opportunity to justify the fee. If I don't believe the Audit has a realistic chance of creating value well beyond what it costs, I'll tell you before we start. The 3× Opportunity Guarantee gives you another layer of protection.
Messy data is normal. Perfect data isn't required. I work with what you have, identify the gaps that materially affect the analysis, and separate what the evidence supports from what still needs testing. Honest data matters far more than perfect data.
Access to your numbers — P&L, pricing, customer and sales data, in whatever state they're in — plus a few conversations. For most owners it's a handful of hours total, not a second job.
No — and that is on purpose. I do the diagnosis, the math and the prioritization. Your team, or the right specialist, executes. You get an objective advisor with no incentive to sell you a bloated implementation retainer.
Yes. When a material opportunity shows up — pricing, offers or a major growth decision — we can go deeper on it together. A small number of clients move into ongoing growth advisory. But it always starts with the diagnosis.
If I can't identify at least 3× the Audit fee in quantified profit opportunities supported by your data, I'll refund the Audit fee. The guarantee applies to opportunity identified, not implementation or realized financial results.
Thirty minutes: what feels stuck, what you've tried, and whether an Audit can pay for itself many times over. If yes, you get a scoped proposal. If not, I'll say so. No pitch marathon.
Not Sure What's Holding Profit Back? That's the Whole Point of the Call.
- 1TalkA free 30-minute call about what feels stuck and what you've tried.
- 2DecideIf there's a fit, you get a fixed-price Audit proposal. If not, I'll tell you.
- 3KnowIn 2–4 weeks, you know where the money is and what to fix first.
You open Monday morning with a ranked list, a dollar figure on each item, and reasoning you can defend — to your team, your partner, your bank. The debates about "what should we focus on" end. Because now there's an answer. And when you're ready to grow, you'll be scaling a business that keeps what it earns.
A 2% pricing gap doesn't wait for you to find it. It's been compounding every month since it started.
Free · 30 minutes · No obligation · For founder-led businesses doing $1M–$15M.