PROFIT & GROWTH ADVISORY · FOR FOUNDER-LED BUSINESSES · $1M–$15M REVENUE
Your Business Should Be Making More Money. I'll Show You Exactly Where.
I analyze your pricing, margins, customer mix and retention data to uncover the profit you're leaving on the table — then rank what to fix first.
Free 30-minute call with Tirth. No sales team. If the Audit isn't a fit, I'll tell you.
Professional Experience Across
Annual profit opportunity identified
Realized within 2 months
"The audit identified $340K in annual profit opportunity through customer segmentation. Within two months, we had already realized roughly $190K. We'd been focused almost entirely on one customer type — the analysis uncovered an overlooked segment that has since become one of our biggest growth categories."
Owner, $8M Distribution Business · Verified client result
Annual profit opportunity identified
Realized within 2 months
"The audit identified $340K in annual profit opportunity through customer segmentation. Within two months, we had already realized roughly $190K. We'd been focused almost entirely on one customer type — the analysis uncovered an overlooked segment that has since become one of our biggest growth categories."
Owner, $8M Distribution Business · Verified client result
THE PROFIT OPPORTUNITY AUDIT & ROADMAP
Know Where the Money Is. Know What to Fix First.
In 2–4 weeks, I audit the numbers driving your business — pricing, margins, retention and offers — and hand you a ranked roadmap of your biggest profit opportunities.
Find where money is leaking
It's usually not where it's loudest.
Put a dollar value on it
Every meaningful opportunity gets priced, so priorities reflect economic impact — not opinion.
Rank by impact and effort
Rank everything by impact, confidence and effort. Monday morning's focus is obvious.
THE PROFIT OPPORTUNITY AUDIT & ROADMAP
- A clear, objective diagnosis of your business economics.
- An opportunity map with dollar figures attached where the evidence supports them.
- A ranked execution roadmap: what to fix first, second and third.
- The financial reasoning behind every move, written in plain English.
THE WHOLE MACHINE
Profit Rarely Leaks in One Place.
Pricing can look fine while margins shrink. Sales can grow while the wrong customers multiply. So the Audit looks at the whole machine — because the loudest problem is rarely the most expensive one.
Pricing
When did you last raise prices? If your costs moved and your prices didn't, that gap grows every month.
Margins
Revenue up but margins down means you're buying work, not profit.
Customer Mix
Your biggest customers aren't always your best ones. Some may be costing you money.
Retention
Winning new customers can hide how many you're losing out the back door.
Offers & Packaging
One price for everyone leaves money behind with every customer who would have paid more.
Your Data
Your data should help decide what happens next — not simply explain what already happened.
WHO'S BEHIND THE ANALYSIS
You Know the Business. I'll Show You What the Numbers Are Hiding.
Most owners I talk to aren’t short on effort or ideas. They’re short on certainty — about which idea is actually worth the most. That’s the gap I fill.
I’m Tirth Patel. I’ve spent my career making pricing decisions with real money on the line — including pricing across roughly 400 fuel and convenience retail locations, customer and segment analysis at Superior Propane, plus business and investment analysis. I hold an MBA from UBC, with further study at Copenhagen Business School and IE Business School.
That career taught me how to take messy numbers and find the decision inside them.
You bring the history and the customer knowledge. I bring an outside set of eyes — with no favorite department and no tactic to sell you.
Numbers in. Decisions out.
Bring the messy spreadsheets.
Common Questions. Straight Answers.
Established, founder-led businesses — typically $1M–$15M in annual revenue — with real customers, pricing history and enough complexity that the next move is no longer obvious from gut feel alone.
A diagnosis of your biggest opportunities, dollar figures where the evidence supports them, a ranked roadmap, and the reasoning behind every recommendation — in plain English.
Audits start at $5,000 USD and typically run 2–4 weeks. Fixed price, fixed scope, agreed before work begins. Deeper strategy work, if warranted, is scoped separately afterward.
Before I accept the engagement, I look for enough complexity and economic opportunity to justify the fee. If I don't believe the Audit has a realistic chance of creating value well beyond what it costs, I'll tell you before we start. The 3× Opportunity Guarantee gives you another layer of protection.
Messy data is normal. Perfect data isn't required. I work with what you have, identify the gaps that materially affect the analysis, and separate what the evidence supports from what still needs testing. Honest data matters far more than perfect data.
Access to your numbers — P&L, pricing, customer and sales data, in whatever state they're in — plus a few conversations. For most owners it's a handful of hours total, not a second job.
No — and that is on purpose. I do the diagnosis, the math and the prioritization. Your team, or the right specialist, executes. You get an objective advisor with no incentive to sell you a bloated implementation retainer.
Yes. When a material opportunity shows up — pricing, offers or a major growth decision — we can go deeper on it together. A small number of clients move into ongoing growth advisory. But it always starts with the diagnosis.
If I can't identify at least 3× the Audit fee in quantified profit opportunities supported by your data, I'll refund the Audit fee. The guarantee applies to opportunity identified, not implementation or realized financial results.
Thirty minutes: what feels stuck, what you've tried, and whether an Audit can pay for itself many times over. If yes, you get a scoped proposal. If not, I'll say so. No pitch marathon.
THE SVS NOTE
Not ready to talk? Learn to see what I see.
One five-minute idea, every week on pricing, customers and where businesses leave money behind.